About This Mum: She means Business
Where ideas are nurtured, ambition blossoms and legacies bloom.
Hello, I'm Cherise Lindsey. I'm a mother, coach, entrepreneur, and digital champion. And I'm the proud founder and creator of This Mum.
I understand the struggle: figuring out where to start, building an authentic brand, and carving your space online. Building your brand online can feel like untangling a complex web, especially with AI added to the mix. But, my passion for lifelong learning and becoming a mother, which brought a new perspective transformed my journey.
This Mum was born from that collective inspiration - a culmination of my expertise and a yearning to share this knowledge with others. I created This Mum to be a safe harbour where anyone can find the support and guidance they need. With deepened empathy and understanding, and I combine strategic guidance and nurturing support, to help others as they stride towards online success.
Whether you're a passionate entrepreneur launching your first startup, a seasoned business leader seeking a digital refresh, or a family office navigating the ever-evolving landscape of online visibility, This Mum is here to empower your growth, achieve online visibility, build authentic brands, and create meaningful connections with your audience.
The Inspiration
Behind every thriving website, every captivating social post lies a story.
My story, woven from my journey as a late-blooming mother rising above challenges, coupled with my background in shaping global brands, led me to envision a future where ideas flourish, and ambitions find their voice online and leave their mark on the world.
This Mum helps you write your stories - nurturing ideas into stories and helping them blossom into thriving online legacies.
My Background
My journey wasn't born of motherhood, but of a passion ignited guiding countless businesses through the digital evolution. 15 years at Libra Group, a multinational enterprise and UNHW family office, shaped my expertise in crafting strategies for diverse clients, from humble startups to well-established industry leaders.
This background provided me with invaluable experience across diverse industries and scales. In navigating complex corporate environments and unique family office dynamics, I have developed a nuanced understanding of the diverse needs and aspirations of different client segments and successfully translated my expertise across industries.
The Vision
I believe in the power of mentoring, collaboration, and technology to empower individuals and businesses with the tools and guidance to unlock their potential and build a digital legacy that reflects their true brilliance.
Leveraging my knowledge and experience, I empower others, from solopreneurs to established businesses, to navigate the digital landscape with confidence.
The Mission
My mission isn't just about building brands or boosting online presence. It's about igniting potential, unlocking hidden talents, and nurturing dreams into reality through expert marketing, mentoring, and technology guidance.
This Mum isn't just a business; it’s your partner in crafting a digital legacy, brick by digital brick, driven by strategic expertise and unwavering commitment.