About This Mum: She means Business
Where ideas take shape, ambition grows, and brands thrive.
Hello, I’m Cherise Lindsey. Mother, entrepreneur, brand strategist, and digital champion. I built This Mum to help businesses like yours cut through the noise, show up with confidence, and create a brand that people trust.
I know how overwhelming it can feel. Figuring out where to start, standing out online, and keeping up with the ever-changing digital landscape (hello, AI and algorithms!). The truth? Marketing doesn’t have to be complicated or expensive. You just need a strategy that works for you.
That’s why I created This Mum.
This isn’t just a digital marketing agency. It’s a space where startups, founders, entrepreneurs, and family-led brands find clarity, support, and real strategies that drive growth. I bring a mix of practical marketing expertise, strategic thinking, and nurturing support because success isn’t just about visibility, it’s about building something that lasts.
Why work with me?
- Brand positioning that works. Clarify your message, attract your ideal audience
- Marketing without the overwhelm. No jargon, no nonsense, just strategies that fit your business
- LinkedIn and content that builds authority. Get known for what you do best
- Results-driven approach. Because marketing should lead to growth, not just noise
Your brand is more than a logo. It’s how people see, trust, and choose you.
Who I Help
- Entrepreneurs and startups. Get your brand seen, trusted, and chosen.
- SMEs and business owners. High-level marketing expertise and the dedication of a true partner.
- Education and non-profits. Digital strategies that drive impact and engagement
- Family Offices and legacy brands. Protecting your brand’s heritage while positioning for growth.
I help you stand out, attract the right clients, and grow with confidence. Without the stress.
Ready to make your brand work for you? Let’s talk.
The Drive
Every great brand starts with more than just an idea. It starts with belief.
Belief that your work matters. That your brand can be trusted. That the right people will find you when you show up with clarity and confidence.
But belief alone isn’t enough. You need strategy, alignment, and execution. Because a great brand isn’t built by chance. It’s built by choice.
That’s where I come in.
I help businesses move beyond visibility and into authority, so they become the natural choice for their audience.
Your brand has a story to tell, and it’s time to make sure the right people hear it.
The Experience
Marketing isn’t just what I do. It’s what I know inside out.
For 15 years, I worked inside a multinational enterprise and UNHW family office, leading branding and digital strategies for businesses ranging from high-growth startups to legacy institutions. I’ve seen firsthand what works, and what doesn’t, when it comes to standing out in a competitive world.
But my work isn’t just about strategy. It’s about people. It’s about guiding business owners through the overwhelming digital landscape so they can show up with confidence. It’s about helping brands move from invisible to undeniable.
That’s why This Mum isn’t just another marketing agency. It’s a partner in your business growth.
The Vision
You don’t need to be the loudest. You need to be the most trusted.
Success in the digital world isn’t about shouting into the void. It’s about positioning yourself where the right people see you, recognise your expertise, and choose you over anyone else.
I believe in:
- Clear, strategic brand positioning, so people immediately know why you matter
- Marketing without the overwhelm, so you can focus on what you do best
- Authority-building content, so your brand works for you, even when you’re offline
Because when you position yourself as the go-to expert, clients, partnerships, and opportunities flow to you effortlessly.
The Mission
I don’t just build brands. I help businesses step into their next level.
- For entrepreneurs, it’s about launching with clarity and confidence.
- For legacy brands, it’s about staying relevant while honouring heritage.
- For thought leaders, it’s about being the first choice, not just another option.
Your brand should make your life easier, not harder. When you have the right strategy, marketing stops feeling like a guessing game and starts working for you.
Are you ready to own your space and attract the right clients? Let’s make it happen.