Stand out brand positioning for founders, startups & SMEs. Get seen. Grow faster.
Brand Positioning & Digital Growth for Startups, Founders & Family Empires
Stand out brand positioning for founders, startups & SMEs. Get seen. Grow faster.
This Mum: Turning vision into brand authority
About This Mum: Building brands with strategy and heart
If you're reading this, you're looking for more than just marketing. You want a brand that stands out, a strategy that gets results, and a way to grow your business without the guesswork.
Whether you're a startup founder, small business owner, or leading a family-run company, you know that marketing shouldn’t feel complicated or out of reach.
That’s where I come in. I help businesses like yours attract the right clients, build brand authority, and position themselves beyond competition. No chasing trends. No competing on price. Just smart strategy that makes you the natural choice.
Services: Strategy that grows your business, not just your follower count
You don’t need more “marketing hacks.” You need a strategy that works.
- Brand positioning and strategy. Define your niche, build your reputation, and attract clients.
- LinkedIn growth and authority. Turn your LinkedIn into a lead-generating machine.
- Content that converts. Blog posts, website copy, social media, and everything in between.
- Website and digital presence. Optimise your site so visitors turn into paying customers.
The right strategy means more clients, better opportunities, and faster growth.
LinkedIn and content marketing: How to get clients without ads
Your audience is already searching for someone like you. The question is: Are they finding you?
I specialise in helping entrepreneurs, founders, and small businesses use LinkedIn and content marketing to:
- Position yourself as the go-to expert in your industry
- Turn connections into actual clients
- Get more leads without spending on ads
What’s the best LinkedIn strategy for small businesses?
- Optimise your profile to make it clear what you do
- Post valuable content that builds trust and authority
- Engage with the right people to grow your network strategically
Every post, every profile visit, every comment: make them count.
SEO and website strategy: Make your site work for you
Your website should do more than just look good. It should bring in leads, build trust, and convert visitors into customers. If your website isn’t working for you, it’s working against you.
How do I optimise my website for SEO and lead generation?
- Write content that answers your audience’s biggest questions
- Use clear calls to action so people know what to do next
- Optimise for mobile, speed, and SEO best practices
Not sure if your website is doing its job? Let’s audit it and make it better.